Old school selling is over! It’s done! Finished!
You can no longer force people into a decision they never intended to make. More compassion, more connections, more genuine care and concern are the order of today when it comes to success in selling anything.
These four things will lead you to a positive outcome for you and for others. Remember this as you read further. What matters most in the sales process are relationships.
First, before you blab on and on about how great your product of service is you need to make a real connection with your prospect. This includes caring about who they are and what matters most to them.
Dani Johnson shares the FORM method as a way to find out about your prospect first. I really enjoy her information. She is genuine and I recommend her information. You can find out more at danijohnson.com.
FORM stands for family, occupation, recreation, and message. When you show you care about your prospect, they will care about you. On top of that you have gained permission to deliver you message because built that rapport.
Second, use the power of questions to find out more about the needs of your prospect. Questions are inviting and telling. Telling never wins. Questions are leading and your prospect will actually sell themselves through discovery.
Again, Dani Johnson offers a free book ($7 bucks) shipping if you are interested in discovering more about the power of using questions. I do not get any compensation for sending you to her website. I only invite you to check it out because I have used her products and they are very good and real.
Third, share good stories of others who have used your product of service and found benefit. Stories connect people emotionally. Telling is cold and impersonal. Stay away from the need to tell someone about your product of service. Invite them to here a story of someone else that loves your product or service. There is real power in the story.
Fourth, ask for the business. When you ask more your closing ratio will skyrocket. Your income will bound higher.
After you have found a prospect, connected with them, asked the right questions, shared a good story, and asked for the sale you need to think about the follow up.
Hopefully, you are not in the business of finding and selling a product or service and then never speaking to your client again. You want to build and maintain relationship so that your client only thinks of you when they need your product or service again. Make it personal, friendly, and build friendships. Out of this effort will come more business.
Question: What is your process for prospecting and closing a sale?


