Successful businesses have vision statements. These statements are usually short. They are intentional in nature. This means the statement reflects a core purpose for the business to both employees and customers. Further, the company vision statement helps a company create an identity, set values and principles, as well as, define the aim of the business. Ultimately, a company vision statement paints a vivid picture of future aspirations.
Starbucks vision statement reads:
Share great coffee with our friends and help make the world a little better.
And Apple Computer vision statement is:
Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.
You can find many more cool vision statement of well-known companies at http://www.mba-tutorials.com.
And why are we interested in vision statements? We are interested because just like a company, I believe a person should have his or her own vision statement. An individual should know what is their guiding purpose. Here is my personal vision statement.
Inspire others through written and spoken words in a powerful way.
This statement is my guiding light. This statement is why I exist. This statement is me. It reflects who I am and what I intend to do in life.
What is your personal vision statement?
If you do not yet have a personal vision statement, do not fret. Over the course of the next few blogs I will share some ideas on creating that perfect vision statement for you. We will dig deeper into core values, and a plan with action.
I encourage you to bookmark this blog and come back every Friday for the next installment on creating a personal vision statement.
What you will learn in this series:
- Creating a balance wheel
- Visioning from the inside out
- Aligning to core values
- Planning and goals setting
- Taking massive action
- Course correcting and rewards
